The Panorama of Online Marketing

Email Blocked as Spam

2007-07-20T04:41:00.000-07:00

Your email can be blocked primarily, if it is unwanted or it contains salacious content. But because of the demand of recipients and concerned parents for protection from offensive messages, spam filters distinctively check your message. In addition, these spam filters can block opt-in promotional email.

Blacklisted domain experiences blocked email. Once you get blacklisted, your message will be flagged as spam and it will not reach the desired recipients. Whenever you get blacklisted, your clients’ with a mail administrator which uses the blacklist on which you are on, will not receive any of your mailings.

Email Blocked as SPAM by Content Filters

Another reason why your email is blocked, other than blacklisted domain, is content filter. These content filters are programs which vividly check the words in the subject line of of your message, the date and time of mailing and even the number of email sent at a given time. Furthermore, content filters also check the HTML code, font size, graphic quality, and other factors that will make your message appear spammy.

There are a lot of ways you can use to prevent your message from being blocked. EmailReach can help you know more about blocked email solutions. Try our free trial today and see how you can prevent your message from being detected as spam.

Optimizing Your Automated Messages

2007-07-12T01:24:00.000-07:00

Autoresponders are designed to help you manage your online business and internet marketing campaign. Generally, autoresponders can do the sending of your quick messages to your clients/website viewers. These quick messages can be a ‘simple thank you’, which can serve as a relationship builder between you and those who viewed your site. These website viewers are prospect customers, and should be followed up properly. Another thing is, those quick messages can just be a confirmation of the viewers’ intention of subscribing in your mailings, which will prevent you from getting reported as spam sender.

Indeed automation of messages is time saving, giving you more time to focus on other factors that can help in the growth of your business. You can even do business while sleeping or doing other stuff. The primary consideration in this type of messaging is how you fashion your message for the benefit of your prospects. In other words, for you to convert more leads into sales would require a good structuring of your messages – updates, promotions, etc. Furthermore, to prevent your automated message from being flagged as spam, you should send messages that cater your prospects’ need and can penetrate stringent spam filters.

For the meantime let’s just focus on ways to prevent your autoresponder emails from ending up in spam filters or from getting reported as spam. The first thing is, introduce your company to your prospects and tell them how you obtained their email address. Together with this, you can embed a link – say revisiting your site, to make sure that the email you have added in your list came form legitimate viewers. You also need to place a short description of the message you are sending as well as the reasons why they receive such mails. If you are planning to send follow ups for the purpose of marketing your products, make sure to inform your prospects about your follow up mailings – what they can expect from your company and when are you mailing them. Termination of your prospects’ subscription must be plain and simple. For example, you can just have your prospects mail you an empty email for undoing their subscription. If you make unsubscription tedious to your prospects, they might report your automated message as spam to hasten the unsubscription process, even if your message doesn’t appear like one.

In other cases, your message is filtered out by spam filters. It means that your message landed in bulk folders instead of landing in your prospects’ inboxes. Most of the time it’s in the content of your message and the like. To know further about proper structuring of you message as well as content assessment to avoid getting flagged as spam, try visiting www.emailreach.com.

Companies and their services

2007-07-11T01:03:00.000-07:00

EmailReach

EmailReach can help you optimize your mailing procedures. EmailReach offers delivery audit, this will help your email message reach your clients inboxes. Furthermore, blocked email , blacklisting problem, email marketing strategies are just some of the topics discussed in this site. You can visit the site for further information.

Return Path

Return Path can cater your need for an improved email delivery. It uses delivery monitor program, delivery manager program and bonded sender program. Return Path can help you with your internet marketing. To know more, try checking their site.

EmailAdvisor

If you want to have an accountability partner in your email marketing campaign, one who can assure you of a fast and efficient email delivery, EmailAdvisor colors the picture. Email Snapsot,Delivery Monitor, Content Analyzer , Blacklist Monitor and ISP status are features of EmailAdvisor. To know more about EmailAdvisor,try checking their site .

Pivotal Veracity

If your are having a problem with unethical marketers, in that your message can't reach your clients because of stringent content filters which supposedly filter out unsolicited messages only. Then, Pivotal Veracity can help you solve your problem by providing your message a highway directed to your clients' inboxes. Some of their services include e-Delivery Tracker , e-Delivery Scorer and IDEA . If you want to work hand in hand with Pivotal Veracity,visit their site

...in HTML

2007-07-03T03:12:00.000-07:00

The format of your newsletters can help in converting more leads to sales. Most online marketers consider the use of HTML (Hyper Text Markup Language) messaging. HTML messaging gives your more control over your news reports by giving you more alternatives as to how you want your message to appear – layout, color, font, graphics, etc. HTML can make your emails for your clients look like web pages and can be browse as web pages. HTML messages can contain links, images and any kind of content viewable to the web. And things as such can make viewers enjoy looking at your updates.

HTML messaging does have benefits as mentioned but it has also disadvantages once used improperly. Usage of external editors like FrontPage or Netscape Composer can increase flexibility but can undermine your online campaign since these editors have different effects on the final outcome of the message because their codes are not all the time compatible. In order to avoid this problem have a programmer code your email template by hand. In addition, graphics embedded improperly in your HTML message will cause your clients to see a small red X and an empty graphic box instead of the graphics you intend your viewers to see. This can tarnish your reputation. In some cases slow loading time and image blocking are experienced by your clients, make sure to have a short tag describing the image so that you clients will have the idea of what they’re about to see.

Furthermore, virus outbreak is very offensive that is why mail administrators reject anything that might carry a virus. In HTML messaging, usage of scripts such as java script, visual basic, etc is discouraged.

Another friendly advice, use visuals sparingly so that your prospects won’t get distracted. Make your graphics fitted to your report – promotion or updates.

If you would like to try HTML messaging but has uncertainty of your message deliverability, or you have already tried HTML messaging for the purpose of making your emails more enjoyable for your prospects but have delivery problem. EmailReach can help you fix your problem. EmailReach checks the content of your message as well as its HTMLcodes.

Different Types Of Spam Filters

2007-07-02T03:02:00.000-07:00

Spam filters are designed to block unwanted messages generated by unethical senders. Presently, there are different spam filter programs in the market available for email users to purchase. These programs are designed differently, which means that their methods of detecting spam vary.

Businesses which require email messaging for information dissemination would find it helpful to know the different methods used by spam filters. This will in turn help them tailor there message’s content as well as their mailing procedures. Thus, being aware of spam filter programs can help in the optimization of any internet campaign.

The most common type of spam filter is the Content-Based Filter. This type of filter as the name suggests, looks on symbols, words or phrases in the subject line, headers and content of the message which are suspicious. The filtering process is very dependent to phrases and words chosen by the user as spam, this means that spam messages with words or phrases not included in the list of the user will make it to the inbox time and again unless the user creates another filter to deal with those words and phrases. The good side of this filter is, it can be fashioned in anyway the user wishes to.

Another type of spam filter is the Bayesian Filter, unlike content-based filter; Bayesian filter undergoes ‘training’ where the filter learns the difference between a spam and a legitimate email. During this ‘training’ messages are broken into tokens and these tokens are then stored in databases (tokens of good messages are separated from those of spam). This type of filter requires minimal maintenance and can adapt easily to users’ usual message, just like if the user is a medical practitioner, anything that relates to medical field will be considered as good. The primary drawback of Bayesian filter is that optimum filtering will not take place immediately, since the filter is dependent on the messages on which it is trained.

In addition, there is a Blacklist-Whitelist filter where the whitelist is composed of the ‘good’ email addresses and the blacklist is composed of email addresses believed to send spam. This kind of filter ensures that received emails are from whitelisted senders only and any address aside from the whitelisted ones will be blocked. With this, email users can expect a zero false negative. The main disadvantage of this filter is that, whenever a real-time blacklist (RBL) is used, there is a tendency that the whole IP is considered as spam sender, though only a part of it used to send spam.

Challenge-Response Filter on the other hand sends messages to unknown senders asking them to do further action/step to justify their intention of sending the email. These further actions can be a request for the senders’ website to ensure that the email is legitimate. This type of filter is quite applicable to low traffic email users.

Community filter is another type of spam filter. This filter has a central server where users can send suspected spam; the server itself then saves the ‘fingerprint’ of the message to the database. When enough users flagged the message as spam, the ‘fingerprints’ of the message will be blocked in the future. But before a spam is blocked, many users have already opened it.

If your business makes use of email in sending promotional or newsletters, you should at least know if your email address is in the real-time blacklists so that you can apply for whitelisting. And at least know the basic symbols, words and phrases to be avoided in sending emails. Try visiting www.emailreach.com for more information about spam filters.

Sender Policy Framework

2007-06-27T02:38:00.000-07:00

American Online (AOL) is one of the major mail administrators in the internet industry. AOL like other mail administrators provides a quality service in terms of its mailing procedures and formats. Optimizations of emails as well as spam filtering are also part of AOL’s service. Indeed AOL makes a clear runway for their users emails.

Sender Policy Framework (SPF) has been adopted by AOL to fight spam. SPF doesn’t literally block spam unlike spam filters and spam busters. What an SPF does is that, it keeps the real addresses from being forged, and thus prevent misdirected emails (bounced emails) on legitimate senders – protected return path. Spammers forge addresses to hide their true identity and as well prevent bounced emails from their inboxes. Through SPF user can know if the sender’s address is authentic or fake.

Furthermore, SPF let the users specify their sending policy. Whenever a policy is made by a user, the domain owner publishes this policy. And when someone’s mail sever receives a message suggesting to came from that domain, that recipient sever can check if indeed the message is legitimate by checking the published stated policy. With this, proper assessment of emails can be made. Once a message is proved fake, then it can be marked as unwanted or unsolicited. Indeed sender policy framework helps greatly in protecting legitimate emails from spam. With SPF, legitimate senders can be free from bounced emails.

If you’re planning to have an email account, AOL is a good suggestion. Try visiting www.aol.com. But if you’re running an online business which uses email marketing and you want to check if your emails are permitted to pass in AOL and other major mail administrators try checking www.emailreach.com. Email reach has services which can help you optimize your emails and make your online promotion flourish.

Autoresponder

2007-06-26T03:07:00.000-07:00

If you are running an online business, then I guess you are pretty aware of online marketing. Through online marketing your business can progress to full measure. One of the primary things needed in an online type of marketing is sending promotional and updates. With thousands of email address embedded in your mailing database, a lot of work is required - from sending opted-in promotional, to answering questions, to following up requests, or even just the confirmation of their subscription for your mailings.

Autoresponder is a computer program (message can be structured in any way you want) that automatically answers email sent to it. With this type of software, answering same questions or requests time and again can be eliminated. Autoresponder can either reply immediately to emails of your clients so that they will know that you have received their message and you are going to tend to it when you’re available. Or you can send price listing of your products, answers to frequently asked questions (FAQ) and other fixed information about your business. Just make sure to place a message informing your clients why they are receiving such mailings. This will prevent them from reporting your message as spam.

If you just need an autoresponder that will send a single message such as assuring your clients that you have received their emails, then you can use the autoresponder that comes along with the web hosting package. The set- up might vary from one web host to another, but the activation usually involves your host’s control panel. In some cases, more than one message are to be sent in a definite time interval, with this you can use a commercial or a free autoresponder which can meet the magnitude of the service required. These free autoresponder services serve as a third party, which means that you don’t have any control over them. These services are freely offered in exchange of the advertisements which will be placed in your autoresponders.

Another consideration is making sure that your autoresponder message will not be considered as spam. A simple tag such as “I’m not available” might not appear as spam, but that is not the case most the time. To ensure you of a correct tag message try visiting www.emailreach.com.

Blacklist Monitor Service

2007-06-25T02:39:00.000-07:00

Online marketers find email messaging helpful in their campaign. Thousands of email addresses are prospects and can increase sales if correct marketing strategies are used. But since spam senders compete with legitimate marketers, a great amount of money is lost every campaign period. Large amount of emails are blocked because of Unsolicited Commercial Emails (UCE) commonly known as spam. ISPs and mail administrators make use of blacklists to muffle its effects. These blacklists are lists of known spam senders, but some legitimate ones are also included in these lists. This problem arises because of a poor email format, a misleading subject line, etc. Once you get blacklisted your emails will not reach your targets.

As the fight against spam becomes intense, marketers have to device ways to deliver their message to their prospects. They need to ensure email delivery amidst spam filters and blacklists. But email delivery monitoring is a big task, and can kill your time, giving you less opportunity to think for other business strategies.

Blacklist Monitoring is a type of service that monitors your IP status. Blacklist

Monitoring can detect if you get blacklisted in any ISP and inform you about it. The said service can pinpoint what blacklist are you in, when the blacklisting happen and ways for delisting or removal from the blacklist. Through blacklist monitoring service you can track if your emails did reach your clients/prospects inboxes, how many of your emails ended in bulk folders, and the ISPs blocking your emails.

If you’re managing an online business, it would be of great help if you look for a Blacklist Monitoring service. If you are not sure whether your IP is in the blacklist, consider these following measures. If some of your emails do not reach your prospects inboxes then you’re suffering from spam filters/content filters but if all your emails are blocked, more likely you are in the blacklist.

To help you further about blacklist monitor service try checking http://www.blacklistmonitor.com/faq.htm. For additional resource about email delivery, blacklisting-whitelisting you can visit www.emailreach.com

False Positive

2007-06-21T02:15:00.000-07:00

Internet is definitely making a visible trail of an improved medium of communication. Online businesses and promotions are but just some of the fields that make use of this worldwide connection. Email marketing is indeed of great importance for businesses that concern online promotion.

A big part of online marketers fail to understand the real score of their mailings. A message prompt like ‘message sent’ is not a guarantee that the message reached the prospect’s inbox. There are instances when promotional emails and even opted-in newsletters get block and thus land on bulk folders.

Most if not all ISP’s and email users utilize spam filters. Spam filters are softwares made to limit the effect of spam (these are messages that suggest violence, pornography, obscenity and the like). Spam filters have different spam detection techniques – certain filters check the content of the message, while others depend their detection on whitelist and blacklist. Though spam filters vary in detecting spam, most of them can be configured by the users - such as changing the level of security or updating the whitelist and blacklist databases. Furthermore, because of the unwanted effect of spam, be it in the context of homes, small businesses or large ones, email users and mail administrators tend to increase the security level of these filters. This results to a low false negative (false negative occurs when the filter fails to block a spam) which is very desirable. But increasing the security level increases the false positive as well. Unlike false negative, false positive occurs when a legitimate email is blocked from reaching the inbox. And this is very unlikely for email marketers. Heightened false positive rate hinders online businesses to progress. In addition, large amount of money is wasted during internet campaigns, and false positive can hamper businessmen from building relationships on their clients and prospects.

Spam filters are good; they help us in our fight against spam and spammers. But there isn’t a perfect filter. An ideal spam filter should generate a zero false positive and a zero false negative. Unfortunately this is hard to achieve, quite impossible actually. But it’s great to know that there are email delivery assurance systems which can help online marketers optimize there campaigns and mailings. Email delivery assurance systems test your emails on major mail administrators and ISP’s to know if indeed the inbox is reached. If not, these email delivery assurance systems can help you fix the problem that hinders your emails from landing on prospected inbox(es). One of the email delivery assurance systems used today is EmailReach – an assurance system that uses delivery audit. If you are planning to secure an email delivery assurance system, you may want to visit http://www.emailreach.com.

Spam Filter

2007-06-20T03:13:00.000-07:00

The web keeps the business world revolving. Infinite possibilities are unfolded as online business comes to exist. Through the internet, marketing campaign, promotion, news reports and many more are made in just a matter of minutes. With this, transactions are made easy resulting to more sales. But this is not the real score nowadays, with people sending unsolicited emails (dubbed as spam), mail administrators and users tend to install spam filters in order to prevent annoying and offensive messages from reaching their inboxes. But the thing is, your legitimate message can be blocked.

Spam filters are generally designed to eliminate spam messages in the inbox by either directing the received message on the bulk folder or deleting it. In other words, spam filters cleanse the user’s inbox from unwanted ‘trash’ – pornography, violence and the like. Since these filters are not perfect, legitimate messages can be flagged as spam as well.

Spam filters vary in terms of the method used in detecting spam. The most common type of method is content assessment. This method relies greatly in the content of the sent message or looking for ‘kill’ words or phrases. Bayesian logic is also one of the methods used. Unlike content-based filters, Bayesian method has some sort of ‘training period’, wherein the filter is accustomed to what a legitimate or a spam message appears like. One of the drawbacks of Bayesian method is, it is so dependent on the ‘training’ made. Furthermore, other spam filters use Whitelist-Blacklist method. If the message address is in the whitelist, then it will be directed to the inbox, otherwise in the bulk folder.

In addition, spam senders keep on devising tricks to make their emails appear legitimate; As a result, spam filters become more stringent in their filtering. And worst, your opted in promotional might not reach your prospects/clients inboxes. EmailReach can help you in assessing the content of your message, which will lessen your possibility of getting flagged as spam. If you want to increase your sales amidst stringent content filters try visiting www.emailreach.com.

Secure Your Emails: Adopt An Email Delivery Assurance

2007-06-19T02:58:00.000-07:00

Untracked email delivery is just like riding in a boat with a crack, waters keep on coming in, and little would you know - you’re sinking. Once uncertainty of email delivery arises, you will not be able to check the real progress of your online marketing which in turn will undermine your online business.

Your email for your clients would face several obstacles on its way to target inboxes. To name some, there are the Real Time Blacklists (RBL) and stringent content filters. These RBL and content filters used by major ISPs can block your message. Because of this dilemma, low ROI and click-through rates are being experienced in most online business campaigns. Indeed delivery assurance service is indispensable.

Most delivery assurance systems make a cycle of their services, sort of what comes first and what comes next. This cycle would help them master their services, track which step needs to be improved or omitted.

Primarily, good reputation can buoy your delivery rate. Once you have a clean reputation (your domain and IP are not included in the blacklists) you won’t have any problem to any ISP blocking. The very thing you just need to do is to make sure that your message passes content/spam filters used by your clients. These filters usually check the message’s subject line, html code and the content. Some of these filters are content-based filter, Bayesian filter and challenge-response filter. But most of the time, blacklisting issue is the main cause of failure of email delivery. A delivery assurance system can help you get whitelisted. Once you’re in the whitelist, your message will be tested to different filters used nowadays, and then if your message lands on the bulk folders you will get report/suggestions about the necessary modification of your message so that it will not be flagged as spam.

If you are looking for an email delivery assurance system, in that you want to make your business flourish, you can try visiting EmailReach. EmailReach services cover reputation check, message’s content assessment, and actual inbox delivery.

Cyber Legislation

2007-06-17T21:56:00.000-07:00

The CAN SPAM Act of 2003 is an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing Act which became effective January 1, 2004. The said legislation sets the requirements for commercial emails and as well the penalties for the violators.

CAN SPAM Act of 2003 permits unsolicited mailing as long as the sender practices the agreed upon requirements for commercial emails. These agreed upon requirements include clarity that the message is an advertisement, accurate header information on which the email and IP addresses of the sender can be tracked. CAN SPAM Act also requires an explicit way for opting out and stop further mailings. Whenever an email contains adult content, the sender should place a message prompt or the like in the subject line to warn the reader. A misleading subject line is discouraged.

Furthermore, commercial emails sent to addresses compiled without permission, such as by automation and email address generation using ‘dictionary attack’ (combination of names, letters and numbers into multiple permutations) are prohibited. In addition, aggravated offense such as hijacking computers through Trojan or worms or using open mail relays for sending spam is also prohibited.

The content is exempted if it is purely religious, or if the content complies with the marketing mechanism specified by the law. Messages with national security content are also exempted.

To understand more about the CAN SPAM Act of 2003 – the governing bodies, the penalties, reactions and detail explanation about it, you can visit http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm.

Despite the measures established to fight spam, including CAN SPAM Act, most online marketers who send legitimate emails and are CAN SPAM compliant get block and thus experience low ROI. To further increase your understanding about email marketing and other considerations (other than those stated in the CAN SPAM Act) kindly check www.emailreach.com.

Maintaining a Clean Reputation

2007-06-15T02:49:00.000-07:00

There is still no substitute for a clean reputation. In any business, clean, untarnished reputation is the very factor that makes the business outstanding in their customers. Clean reputation is indeed an asset for you and for your business. Furthermore, maintained good reputation will put your company on top of your competitors.

Online businesses make use of email marketing as a tool for online campaign and promotion. Email marketing is basically done by sending emails to prospects or clients. The said emails usually contain promotions and updates of product and services offered. The obvious thing about email marketing is that, less time is needed in the spreading out of information and less money is required as compared to the conventional type of marketing, which makes it suitable for fast-pace and fast-growing businesses. The primary consideration in this type of strategy however, a clean reputation is a must. It is not a question whether your reputation is marred for several reasons or just accidentally. It is a question of how you can maintain a good reputation.

In internet marketing it is said that you have a clean reputation if your domain or IP address is not in the blacklists. This means that no spam report coming form your domain is generated. Unfortunately, this is difficult to achieve. Whether you like it like it or not you have a chance of landing in the backlists. There are several reasons why your domain gets on the blacklists; the big percent comes from users who get annoyed of your emails because of reasons like, they didn’t get what they opted for, or they forgot that they have subscribed for your mailing, and thus report your emails as spam. It could also be that, they wanted to opt-out from your mailings but could not find an easy way other than reporting your emails as spam. When sufficient spam reports are generated form your domain, your domain would more likely be in the blacklists.

Once your domain gets in any blacklists, it would be impossible for you to send emails for clients whose mail administrator uses the blacklist where you are in. This means that your emails will never make it to your clients’ inbox. This in return will undermine your business.

There are several ways which can be done in preserving a clean reputation, especially your reputation with your clients. The first thing, mean what you say, give your clients what they have asked for. If they ask for updates, give them updates, if it’s price list, then send a price list. Another thing, adopt double opt-in. If somebody subscribed to your mailings, have him confirm his intention by asking him to do further actions. Double opt-in can be like sending a confirmation email to the subscribers, they then need to follow a link or say reply to your emails to confirm their intentions. Though some marketers say it could discourage prospects, yet it is still good in preventing your domain form getting blacklisted. Furthermore, give your clients options, like asking them how often they want to receive emails form you (daily, weekly, monthly, bi-monthly, etc). Also, include an opt-out feature on your mailings, and make it simple. Give your clients or prospects a fare game. If they don’t want to receive further mailings, do so. Save your clean reputation for others that want to receive mailings from you. In addition, it would be better if you are a CAN-SPAM Act compliant. CAN-SPAM Act is a legislation that states several requirements for commercial emails.

If you are having a low ROI in your campaigns and mailings, your domain must be in the blacklist. Indeed preservation of a clean reputation is good, but to some who have been blacklisted accidentally, there is still a remedy to raise your ROI and eventually your sales. There are email delivery assurance systems that can help in your online promotion. These systems do monitor your emails, and can tell if your domain is in any blacklists and help you get whitelisted again. If you want to have a continued clean reputation better adopt an email delivery assurance system.

Whitelisting

2007-06-14T21:31:00.000-07:00

Spam has not only affected email users but as well as online businesses, big and small alike. Spamming caused mail administrators and ISP to adopt blacklists for the purpose of providing a good service to their subscribers. Unfortunately, Real Time Blacklists (blacklists that can be obtained through the internet) contain innocent domains. Due to imperfect filtering of spam busters, some legitimate emails were included in the blacklists. Furthermore, disgruntled users are also a major source of spam reports.

Once a domain or an IP address landed in any blacklists, it would not only be hard to send a message from that domain or IP, it would be impossible. Because of this dilemma, online marketers have to go through the delisting process once caught in the blacklist.

If you are running an online business and you’ve got many bounced emails, your domain might be blacklisted, you need to perform delisting. Now what is delisting from a blacklist, and the things which entail it? Delisting is just a term referring to the process of removing your domain or IP in the lists of known spammers.

Blacklists have different ways of removing blacklisted addresses. The first thing you need to do is visit their website, know the type or kind of blacklist your are in, then understand the purpose of that blacklist. Know their basis of flagging a message as spam. By doing this you may understand somehow why you were blacklisted.

The next thing, know the delisting process. In some cases automatic delisting is used, but other blacklists might require you to send an email or a phone call, to substantiate your intention for delisting. Have in mind that delisting can be expedited through a third party, especially one with a good reputation.

After the delisting process, know the necessary changes you need to adopt to prevent you from getting blacklisted in the future. This may include email server setting or email format.

Opt-in, Double Opt-in, Opt-out features can also be adopted in your newsletters in the future so that you will not land again in the blacklist. Encourage as well your clients to place you in their whitelist. For further explanations about delisting, blacklist problem, email format, etc., you can visit www.emailreach.com.

BLACKLIST

2007-06-13T20:50:00.000-07:00

As the medium of communication evolves, so is the marketing world. Businessmen keep on taking advantage of the internet as their campaign vehicle. Through online marketing campaign, targets can receive emails – promotion, updates, etc in just a moment. Internet marketers were free to send newsletters to as many recipients as they wanted not until blacklisting issue came to exist.

Blacklists are lists of addresses believed to send spam (unwanted and unsolicited messages sent by unethical marketers). These lists are maintained by certain individuals and groups who monitor the internet for spam reports. They then compile the IP addresses or the domains of those sources reported as spam senders.

Since spam is unlikely and never productive, email users want to exclude this from their inboxes. Because of users demand for a clean mail box, major ISPs and mail administrators look for a blacklist to meet their users need. Once you’re IP or domain address is included in the blacklist your email messages will not reach your prospects’ inboxes unless you apply for whitelising.

The main drawback of a blacklist is that some innocent senders are included on it, thus legitimate emails from legitimate senders are blocked. Marketers face blacklisting dilemma in terms of sending opted in promotional and news reports for their clients. Spam filters block their messages because their domains are included in the blacklist used by their clients’ mail administrator. You can be blacklisted if you have sent a legitimate message in the past which was flagged as spam.

Spam filters check messages based on subject line, content, html code, etc. Your message can be flagged as spam even though you are a CAN SPAM compliant if you fail to take into consideration content assessment of your message.

To help you understand more about blacklists and blacklisting problem kindly check www.emailreach.com. Also, content assessment and whitelisting procedures are included in this site.

Boost Your Email Delivery Rate

2007-06-13T19:59:00.000-07:00

There are times when we need not to understand completely ‘how things work’ we just need to know the tasks they do. Like email delivery assurance system, it is not that necessary for you to fully understand how it works as long as you are aware that it can help in the online business you have. I’m afraid that still most email marketers fail to see the entire picture of online marketing. Though online promotion requires little time, several considerations should be taken into account in order to optimize this type of marketing strategy. It’s not enough to just send a newsletter or a promotion to your clients and prospects. Neither is it enough to just place anything you would want your readers to see whenever they open your email. You have to make sure that your emails are reaching the inbox and that readers are getting what they have opted in.

An email delivery assurance system suggests an improved email delivery. Well, your emails encounter a lot of obstacles which you might not be aware of. Due to heightened unsolicited commercial emails, commonly known as spam (spam are emails that have salacious contents or those that suggest violence), mail administrators and major ISP’s adopt several metrics to minimize if not totally eradicate the negative effects of spam. These ISP’s and mail administrators procure several blacklists and spam filters. Blacklists are lists of known spammers and maintained by people who take effort to compile spam reports. Unfortunately not all spam reports are genuine; some users tend to report emails as spam because of the cluttering messages on their inbox or they just forgot that they have signed up for newsletters/updates. You need to know that when your domain gets on blacklists your emails get block. The problem doesn’t end here. Another thing that hampers email delivery is spam/content filters. You might have a clean reputation, in that your domain is not on the blacklists, but still experiencing blocked email (the primary indicator of blocked emails is low-response rate from your clients). This problem is likely due to the fact that your message doesn’t land on inbox but on bulk/trash folders. Spam filters do vary in detecting spam but generally they check on the subject line, header and content of the message for words that are spammy. Once sufficient spammy words are generated, your message will be flagged as spam. In addition, bear in mind that spam filters can be configured by the users. They can increase the security level, alter the whitelist and blacklist databases and a lot more.

You might be feeling discouraged because of the low ROI you are experiencing or you keep wondering if your emails are reaching your prospects’ inbox. I believe it’s time to drop those discouragements and wonderings and replace them with certainty. You can get assured of email delivery through an email delivery assurance system. I suggest you to have one.

Kindly check http://www.emailreach.com for more information about email delivery. Though I mentioned that it’s not that necessary to know how things work, like how email delivery works, it is still an advantage if you know exactly how email delivery assurance system function.